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Would you like to learn from someone who has walked the walk,
instead of those who just talk the talk?

Jeff’s clients trust him because he walks his talk; having built a business that has distributed millions of dollars of products to over 30 countries.

Whilst doing so, he has built a reputation as a trustworthy leader, his fun-loving and sometimes cheeky personality instantly makes people feel comfortable. Jeff is down to earth, yet driven, he has high expectations of himself and of those he works with.

His is an inspirational story of a high school dropout who went from nillionaire to millionaire. Jeff has shared his story to live audiences of more than 100,000 people around the world. His training series, Proven Principles has been a massive success with more than 1,000,000 unique views.

With a passion for helping people, Jeff works best with self-motivated people who have a burning desire to work for themselves to enjoy more time, money and ultimately freedom.

0 – 1990

The Pizza Hut Lesson


Born in the United States, son of a prominent surgeon, Jeff journeyed to New Zealand in 1983 when his mother re-married, to a New Zealander. Soon after arriving Jeff dropped out of school and started washing dishes in a Pizza Hut restaurant. Seeing great enthusiasm and work ethic he was promoted to the management team, and within 5 years was the youngest manager in Australasia.

“In hind sight it was the best thing that ever happened to me. I was pushed out of my comfort zone.” says Jeff.

Reality sunk in after presenting a cost saving idea to this large restaurant chain, that saved the company $3 million dollars a year. He received a $500 bonus that was his wake up call, he realised that he was no more valuable to the company than the oven, a tool to make the company money. That’s the day Jeff fired his boss and vowed to never, ever work for anyone else again. Soon after he started his own catering business.

Jeff’s first business was a failure, leaving him $70,000 in debt, with 3 children under five, and seemingly no way out.

“We were living week to week in one of the worst neighborhood in Auckland, with our kids sleeping on mattresses on the floor and banana boxes for their clothes. We had an old Honda with a leaky sunroof and mushrooms growing in the damp carpet.”

Moving back to the USA for a while Jeff’s first wife, a nurse, found an opportunity with a revolutionary new product by accident. Skeptical at first Jeff’s goal was simply to earn enough income to be able to be a stay at home dad. Although it wasn’t easy and there were many obsticles, Jeff went on to far exceed his expectations and made his first million by age 31.

With the financial success came downtimes in both his personal life and business. Jeff’s can-do attitude however saw him through a few tough years and out the other side.

1990 – 2010

Climbing The Mountain Has Its Challenges

2010 – Present

Success And Giving Back


Today, Donna and Jeff travelling the world, from safaris in Africa to penguins in Antarctica, river cruises through Europe to scuba diving in Bora Bora, life is very different but he never forgets where he came from – a high school dropout who was just too stubborn to quit.

With the success of his business, Jeff along with new wife Donna began to invest their cash into property and within a few years have built a multi-million dollar investment portfolio. Jeff is extremely proud of his kids, all in their mid 20’s and early 30’s, and also spends time relaxing with the newest member of the family – Bentley, their boxer dog.

Today, Jeff is embarking on what he feels is the most exciting project of his life, fulfilling his purpose to contribute back to others.

His burning desire is to help over 500 people begin their individual journey to financial freedom by earning their 1st million.

Thus the Freedom Platform was born, its mission to creating a fun and inspiring community of inspired individuals who are playing a game for financial freedom. Jeff see’s social media as the future, it’s the new way of doing business where one to one now meets one to many.

Jeff’s favorite saying is “If I can do it, so can you.” He can see the future and it’s exciting for anyone who is willing to put their energy and focus into achieving their goal of financial freedom.

Jeff is trusted because he walks his talk, having built a business, which has distributed million of dollars of products throughout over 30 countries. Jeff has spoken in front of live audiences to over 100,000 people on how to build a leveraged business working from home.

Today over 1,000,000 people have viewed Jeff’s online training video’s.


The first step to financial freedom is knowing where you are at.
When you know where you are you can plan your path forward.